Strategy

Increasing Value and Elevating the Resident Experience

HIGHLY-TAILORED APPROACH Creating Results at One Community at a Time

Our strategy is founded on data-driven acquisitions and how we empower our associates. From there, we work to be customer-focused, provide insightful reporting, utilize best-in-class technology, and pursue impactful capex improvements. 

Data Driven
Acquisitions

Our proprietary Econometric Model is fed by robust data sets and market intelligence, allowing us to identify potentially optimal opportunities and trends for multifamily real estate investments.

Empowered Onsite
Associates

We enable our associates to make local decisions for the maximum benefit to investors and residents, all while providing the best tools and support in the industry to help them achieve extraordinary results.

Customer Focused
Operations

Delighting customers and meeting owner objectives is not mutually exclusive; accordingly, we regularly survey our residents about their experience while also engaging frequently with investors.

Insightful Investor
Reporting

Results are provided across a broad range of KPIs, with investors receiving constant updates in our convenient investor portal. They enjoy easy access to everything from revenue growth to renovations and NOI.

Best-In-Class 
Technology

We embrace leading edge cloud platforms and best practices that enable our associates to be more productive, improve overall property performance, and realize significant operational efficiencies.

Impactful Capex Improvements

Our construction and project management expertise allows RealSource to leverage capex initiatives that elevate the resident experience with substantial upgrades and improve operating performance.

"Our people set RealSource apart from the industry. They care deeply about service and teamwork."

Mark Hanks | Chief Operating Officer

Mark Hanks