In the competitive landscape of apartment leasing, efficiency and personalized service are increasingly becoming the keys to success. RealSource Properties is setting a new standard in this arena with its groundbreaking partnership with EliseAI.
Transforming Customer Service with AI
By integrating EliseAI into its day-to-day operations, RealSource is taking a giant leap forward. This AI-driven platform enables community associates to provide instant, real-time responses to customer inquiries, ranging from leasing information requests to service issues, across multiple channels including voice, text, email, and web chat.
"We're untethering our site associates so they can improve service, whether it be with current or prospective residents," says Kim Humphrey, Vice President of Operations at RealSource. “It not only streamlines operations but also ensures that interactions are natural and tailored to the unique needs of each individual.”
Speed to Lead: The New Frontier in Leasing
In an era where consumers expect immediate gratification, the speed at which businesses respond to inquiries can significantly impact their competitiveness.
"Leasing is now based on the concept of 'speed to lead.' The quicker we respond to online inquiries, the more likely we are to be the first choice for prospective residents. It's not just about the amenities anymore; response times are a crucial factor," explains Jessica Funk, Marketing Manager at RealSource.
Since going live in late 2023, RealSource has observed notable improvements in leasing and conversion rates, including increased tours and thousands of hours saved across its portfolio.
Looking Ahead: Personalization and Efficiency
As RealSource Properties and EliseAI continue to refine and expand their collaboration, the focus remains on creating exceptional customer experiences. In a market where competition for leads is intense and consumers are more price-conscious than ever, the ability to meet their needs quickly and effectively is invaluable.
