RealSource Properties has accumulated decades of success in multifamily real estate through carefully integrated property management, leveraging data and advanced technology to streamline operations. This approach drives value via strategic acquisitions and capex projects, avoiding inefficiencies caused by misalignment between investment strategy and operations.
Pool deck at Timber Hollow Apartments in Fairfield, Ohio
Better Aligning the Organization
The company’s success is largely due to its integrated property management strategy, where all key functions, from leasing to financial reporting, are handled in-house. As COO Mark Hanks explains, “Integrated management isn’t just about systems—it’s about bringing people together to create efficiencies beyond the sum of their parts.”
Increasing Company-Wide Coordination
Effective property management involves collaboration across multiple departments. Its integrated model allows seamless communication and decision-making across all areas of the firm. SVP of Property Management Teresa Rose notes, “The magic happens when everyone works in sync, creating value beyond just budgets and metrics.”
Driving Operations Through Data
Metric-driven decisions are central to RealSource Properties’ 35+ year track record, with the company benchmarking over 40 economic indicators in ongoing market analysis. Asset Manager Jeff Rosenbloom emphasizes, “The data doesn’t lie. Our decisions are grounded in reality, not guesswork.”
Powering Strategic Acquisitions and Capex
RealSource Properties’ acquisitions align with a long-term strategy to improve both resident experience and investor returns. By keeping capex projects in-house, RealSource Properties works to ensure progress towards portfolio goals, reducing overhead and ensuring timely completion.
Upgraded kitchens at The Park at Oak Ridge in Greensboro, North Carolina
Jeff Hanks, CFO, adds: “Efficiency isn’t just about cutting costs. It’s about ensuring every dollar spent creates real value for our properties and residents.” This level of clarity is hard to achieve with third-party management, which often can lead to delays and inefficiencies.
Furthering Technology and Innovation
RealSource Properties uses cutting-edge technology to improve efficiency and resident experience. Companies outsourcing operations often lag in adopting such innovations. Real-time data integration and AI tools further optimize operations and lend greater insights into growth opportunities.
Clubhouse at Steepleway Downs in Houston, TX
This allows RealSource Properties to optimize leasing effectiveness and dramatically improve the resident experience – all with previously unheard-of levels of insights and analytical detail.
In-House Management: Key to Long-Term Success
RealSource Properties has built its reputation by focusing on strategic alignment, data-driven decisions, and technology integration. As Mark Hanks summarizes, “When you get the basics right, everything else follows.” This approach supports sustainable long-term value, benefiting both residents and investors alike.
